The Rock, smacking the fruity pebbles right out of Cena’s mouth. They are some of the most legendary WWE Superstars and WWE Legends in the business, and the fact we were able to use those fantasy matchups from the game for this application was really cool. We wanted to emphasize some of the fantasy warfare matchups that we had, like Hulk Hogan vs. List: So it was all about leveraging the millions… AND MILLIONS of the WWE’s fans?Īaron Kaufman: Nice use of a Rock catchphrase. All those share mechanisms were about getting all the fans to spread the word on the game. There was a WrestleMania application, and the more people shared it and the more entries they got, the faster they would unlock the next WWE Legend or WWE Superstar who was in the game. CM Punk would get shared out to your wall if a user clicked that link, he or she would be taken to that page. For example, voting on who wins in a match of “Stone Cold” Steve Austin vs.
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We created an app with a lot of interactive and sharing features, which appealed to both the casual and hardcore fans. It was really exciting for them to find out the lineup of WWE Legends and WWE Superstars in the game. list: Talk about the Facebook App and how important that was in getting fans engaged.Īaron Kaufman: The core reason we did the Facebook application was to get the casual fans. It should appeal to the hardcore WWE enthusiasts as well as casual fans I think you can see that with both the gameplay and the combination of current stars and classic champs. At the same time, people can button mash and have fun, but there’s a lot of depth to the game to go along with the style, different character classes to master, combos to chain together, modes to complete and much more. Raw franchise intimidating, so we made the virtual WWE more accessible with WWE All Stars. Casual gamers might find the WWE SmackDown vs. We came to the conclusion that we needed a new series, like how simulation sports games have arcade counterparts such as NBA Elite to NBA Jam that’s what we wanted to do with WWE All Stars. Eventually, it becomes a franchise that is sometimes not the most accessible to casual fans who haven’t followed every year.
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Raw is our core WWE simulation title, and like similar games such as Madden NFL, it just keeps getting additional features. Raw game?īryce Yang: Yeah! WWE SmackDown vs. list: Was the goal from the start to reach out to an even broader audience of wrestling fans than the usual WWE SmackDown vs. Now, however, THQ is trying to directly cater to those fans with WWE All Stars, promoted with the tag line “2 Generations, 1 Ring.” We talked to THQ’s Global Brand Manager Bryce Yang and Community Manager Aaron Kaufman about the game and Facebook promotion crafted with the help of Ayzenberg.
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These people haven’t had a lot of avenues to fulfill their desires in video games of late, unless they were very determined in a recent game’s “create-a-wrestler” mode. The current era of WWE certainly has its fans, but there’s always people who have grown up with a different set of personalities for whom this new generation does not appeal as much.